If you are from the market research industry, chances are high that you may have dealt with various fraudulent activities that take place. The tools and technologies that are used to make our industry effective and efficient are also making easier for the scheming activities to happen. But how do we recognize the problem? What measures can we take to mitigate such deceitful behavior? Read on to find out.
What the big F looks like? With the ever-increasing demand of online sampling, the need to recruit participants has also gone up. While conducting a study online involving participants from various geo locations is easy, it comes with its share of problems. Sometimes survey respondents – whether eligible or ineligible participate multiple times. Since the research is internet–based it provides a distance between researchers and participants, allowing the latter are identity to be anonymous and thus respond to questions more honestly. However, the convenience and anonymity provided by online research allow the respondents to answer more than once, making the results skewed and the study irrelevant. When there is a reward/compensation involved in an online study, participants tend to answer repeatedly to benefit more. Often, when a respondent loses his/her interest halfway through the study, chances of inconsistent responses increase. Encrypted IP location, fake personal information, internet cookies, scripted behavior around automated emails all constitute fraudulent activity.